+63%
Average order value
3.1×
Repeat purchase rate
60
Stores connected
7 mo
Rollout
The challenge
Two businesses wearing one logo.
Stores and e-commerce ran separate stock, separate loyalty and separate customer records. Shoppers could see an item online that sat unsold two streets away, and nobody could tell which channel earned the sale.
Our approach
Unify the data, then the experience.
We built a single inventory and customer service layer both channels read from, added ship-from-store and reserve-in-store flows, and gave associates a clienteling app backed by the same profile the website uses.
The results
One brand, measurably.
Average order value rose 63% and repeat purchase rate tripled as customers moved freely between channels. Markdown fell too, because stock finally sat where demand was.
“
Our associates and our website finally tell customers the same story.
Amara Okafor
VP Digital, Meridian Retail