Growth had stalled at the border.
A beloved skincare brand had saturated its home market but every attempt at international expansion burned budget without returns. Fragmented tracking, generic creative, and a checkout that broke across currencies meant they were flying blind, and paying for it.
A single growth engine, built to travel.
We rebuilt the measurement stack for clean, cross-market attribution, localized the storefront and checkout for nine regions, and stood up a creative testing system that fed winning concepts into paid channels weekly. Everything ran off one source of truth the team could actually read.
Efficiency and reach, together.
Within six months paid efficiency more than tripled while the brand launched profitably in nine new markets. Cost per acquisition dropped by a third even as spend scaled, and the team gained a repeatable playbook for every market that came next.
Dplux felt like an extension of our own team, the growth curve followed within a quarter.
