Growth had stalled at the border.
A beloved skincare brand had saturated its home market, but every attempt at international expansion burned budget without returns. Fragmented tracking, generic creative and a checkout that broke across currencies meant they were flying blind, and paying for it.
One growth engine, built to travel.
We rebuilt measurement for clean cross-market attribution, localised the storefront and checkout for nine regions, and stood up an AI-assisted creative testing system that fed winning concepts into paid channels weekly. Everything ran off one source of truth the team could actually read.
Efficiency and reach, together.
Within six months paid efficiency more than tripled while the brand launched profitably in nine new markets. Cost per acquisition dropped by a third even as spend scaled, and the team gained a repeatable playbook for every market that came next.
They found profit in markets we'd written off. Six months later international is our biggest growth line.
