Localization is a growth lever, not a checkbox

Translation is the cheapest part of entering a market and the least predictive of success. Payment methods, delivery promises and returns policy decide whether a shopper completes checkout.

Localise the promise, not just the copy

Lead with the payment method people already trust, quote delivery in the terms they use, and price in whole local numbers. Then localise the creative, because the objection you need to answer differs by market.

Shoppers do not abandon because of language. They abandon because of uncertainty.